Insights

In a highly competitive tech talent market, your brand as an employer is just as important as your product or service. With skilled candidates being approached regularly and wanting more than just a salary, companies need a compelling story, vision and purpose and a consistent meaningful candidate journey experience to stand out. That’s where strong employer branding — and the right recruitment partner — can elevate the process and make all the difference. Here we look at what employer branding is and why it matters for attracting and retaining potential staff. What is Employer Branding